Word Up: Brightlines launches today!
Brightlines is one of the top global translation agencies around, working closely with big clients such as Google, Microsoft and Deloitte. They approached Lionhouse to expand on their existing brand and help them share their offering with the world.
As they have many clients in different countries, it was clear that we needed an easily translatable idea that amplified and strengthened their identity. We developed a visual language around the Brightlines quotation marks. With custom designed characters and graphics, the quote marks proved a versatile and highly relevant way of bringing the brand to life.
In an engaging and easily translatable promotional film, they take on a life of their own and animate to become characters and graphics that tell the brand story.
Throughout the website, these characters and graphics were key in illustrating the services and benefits Brightlines could offer. Lionhouse created all the film graphics, as well as designing and developing the site which carried the quote mark idea consistently all the way through.
For once our client was lost for words. They can now easily spread their message across the globe and have a fluent brand that says ‘quality’ and ‘consistency’ in every language.