Soccer Aid


Brainchild of Robbie Williams and Jonathan Wilkes, Soccer Aid, which began in 2006, is now a hugely popular end of season fixture in the football calendar. Raising over £5.5m, this year’s match featured current and ex-pro’s alongside actors, musicians and comedians with the likes of David Seaman, Edgar Davids, Towie’s Mark Wright and One Direction’s Louis Tomlinson competing alongside Ronaldinho and Jermaine Defoe.

Our client, Grenson were this year’s official shoe brand for Soccer Aid. Their sponsorship of the fixture included a full page ad in the match day programme, perimeter advertising that featured in the live ITV coverage and comprehensive social media activity.



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