Client

Walsh Structural Engineers

Brand Identity / Keyword Research / SEO / User Experience / Website

brief

Walsh is a London-based structural and civil engineering consultancy with experience across a number of sectors including residential, commercial, refurbishment and hotels/leisure. Following a buyout and a strategic re-appraisal of the business, Walsh approached Lionhouse to re-define, clarify and communicate a new era for their business going forward.

outcome

After a thorough in depth exploration of the company’s core values and ever evolving skillsets we developed a fresh creative territory for the brand. To reflect the businesses commitment to providing buildable solutions no matter what the challenge, we developed a unique graphic style that incorporated elements of optical illusion to create a striking and ownable logo and typeface. From here we built a fully responsive website to act as the cornerstone of all their marketing communications.

feedback

Walsh was entering a new era for the business – one that promised significant opportunity. We’d done a huge amount internally to structure ourselves for growth but we knew that the brand was tired and dated. And in a sector where one engineering consultancy can look just like another, we needed a complete reappraisal of the brand.

Lionhouse brought immediate rigour to the process of understanding our values and ambitions. They immediately got to grips with what matters to us, how we work and why we’re different. It’s no exaggeration to say that the work they then produced for us has been transformational in how Walsh is perceived. Coinciding with a strong track record of new business success we’ve now got a consultancy that is communicating as brilliantly as it’s performing.

Director

Walsh Structural Engineers Hard Hat Product Uniform Branding

brand creation

A brand that makes anything possible

Walsh’s existing branding did not communicate that they are a leading, respected engineering firm. They needed a new brand identity that was memorable, confident and was more suggestive of what they do.

Inspired by the impossible drawings of M.C Escher, we created a new identity system based around a cleverly ‘engineered’ W for their logo. This impossible engineering style was extended into an original, unique typeface as well supporting illustrations. This, along with our new typography and colour palette, gave us the flexibility to produce a full set of new brand collateral including stationery, brochures, reports docs, emails, social media skins, event graphics and a new corporate website.

Bespoke typeface designed for Walsh and used on typography based designs

Office graphic design showing reception area wall for Walsh

UX, Design and development

A well constructed website for well constructed projects.

As part of the rebranding, Walsh required a new website to replace their out dated existing one. We started by interviewing their team of directors and engineers to ascertain what they needed from the website and what their clients would find helpful.

Armed with this information and extensive competitor research, we were able to plan and wireframe a completely new site that would not only show off the great work and appeal to potential clients, but also become a central part of their ongoing marketing strategy.

With a clear focus on user experience and performance, we designed and developed a completely new responsive website. With so many strong projects in their portfolio, they had a wealth of great stories and photography, which we let shine in an extensive portfolio section. We created designated landing pages for their core services and sector specialisms in order to drive traffic and improve SEO.

Visit the Walsh website

Walsh Structural Engineers website design

Responsive website design shown on all devices for Walsh Structural Engineers

In-situ photograph of Walsh event graphics using branded illustrations

brand delivery

Building their own brand.

Following the creation of the extensive brand guidelines document, as well as printed brochures and stationery, we designed a full set of versatile customisable templates for the team at Walsh to use internally. This gave them the control and flexibility to take the brand forward and ensured they always achieved a consistent brand delivery.

As an ongoing relationship, we continue to create and design various campaigns for Walsh. This includes regular responsive email campaigns, event graphics and more recently help with the design of their London based office interiors.

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