Virgin radio is a music institution. For our most recent campaign we were tasked with communicating Virgin’s commitment to deliver the best music to a nation of music lovers. Briefed to design a multi-channel communication campaign across press, online and social media, the challenge was how to ‘convey great music via media without sound’.
Get noticed not ignored.
An ad campaign today must know its audience and be brave enough to challenge pre-conceived media usage for guaranteed ROI. The media landscape is vast so it’s imperative any opportunity is the right opportunity. This cover wrap of The Sun newspaper was viewed by a guaranteed audience of 5.5 million readers.
A national audience. A national campaign.
It’s all about the music. This concise message and the supporting visual assets produced connection and messaging clarity through all digital needs with the strapline used on air too. Along with 200 bus sides, outdoor and underground posters nationwide.