The pioneering team at the Ethicurean Restaurant approached us to help them launch their first product, a Vermouth, which they produce from scratch at their Somerset home. The product is made using a selection of botanical ingredients, which are foraged and collected from their fantastic countryside surroundings.
With the name ‘The Collector’ in mind, we were tasked with creating a unique brand identity and packaging for the Vermouth that was bold, recognisable, stood out from similar products and importantly connected with the established Ethicurean brand.
outcome
Our solution was a simple one, taking the existing bowler hat used in their logo and simply flipping it, making it into a handy basket for all the collected ingredients.
The simple, bold brand identity was then applied to a beautiful clear glass bottle, allowing the colour of the vermouth to shine through.
We went on to create a clear set of guidelines and design assets which allowed both us and them to create ongoing printed and digital marketing materials.
The Collector went on to be nominated for ‘Best Packaging’ at Fresh Creative Awards 2016 and has featured in the Guardian, GQ and on the BBC.
feedback
Having ran a successful restaurant for 5 years we wanted to launch a completely new Vermouth (The Collector) – one that is made with the same care, ethics and attention to detail that we apply to our food.
We were immediately impressed by the way that Lionhouse embraced our philosophy and approach to come up with a new identity for our Vermouth. Their seemingly simply use of our iconic bowler hat, flipped on its side to contain the botanicals, was a moment of genius.
The new identity for the Collector has worked extremely well, helping us gain listings and sales in over 50 of the country’s highest profile bars and restaurants.
As well as creating the overall identity and packaging, we helped our client create an ownable brand voice and style. Armed with a clear set of guidelines and carefully crafted assets, they were able to apply the brand across digital and print communications.
