Anchored with a loyal long term fanbase, yet needing to gain new followers, Lionhouse were challenged to design the talkSPORT brand for a more current audience. With many strings to its bow, the station needed a set of flexible marques that could represent all the facets of its offering and be re-tuned to incorporate new sports when required.
Along with a new brand identity and roll out, we were also tasked with producing a nationwide advertising campaign for the station, incorporating specific sports events and individual programmes.
A finely tuned identity.
talkSPORT’s growing coverage of sports reporting required a marque that was flexible enough to work across all sports. Simple and versatile, Lionhouse created a speech mark identity that could be adapted depending on the sport in question. We then created a set of easy to use guidelines and assets that could be accessed through an online portal, so that our client had full control over their communications at all times.
Radio is no longer radio.
talkSPORT is present across all platforms. Constantly with the sports fan, always on hand for opinion and up to date coverage. Lionhouse designed every brand touchpoint to ensure whenever fans did access the brand, it would always be consistent. From info-graphics and campaign adapts to key story visualisations, we supported the station’s constant information flow with impeccable design.
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