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Lionhouse
Client

Herman Miller

Advertising  /  Campaign  /  Film  /  Website

brief

We are proud to have had Herman Miller as one of our original clients, having worked with them since 2001. As global leaders in ergonomic office seating and work environments, they occupy a dynamic and pragmatic presence within their industry.

Herman Miller Logo Design
Project one

Stem Storage

We took the seemingly uninspiring subject of storage and used it as a creative opportunity to attract new customers. Working closely with the Herman Miller Stem Storage designers, we took the time to truly understand the benefits of good storage and how excellent design can make a huge difference. Our detailed learnings and fresh perspective on the subject brought to fruition our successful B2B campaign, called ‘A New View On Space’. The customer response from this activity was unprecedented and Herman Miller saw a direct increase in interest in this area following the campaign.

Herman Miller Stem Product Photography In-Situ
Herman Miller Stem Product Photography In-Situ
Herman Miller Stem Advertising
Herman Miller Stem Product Photography In-Situ
Herman Miller Stem Digital App for iPhone and iPad
Herman Miller Logo
Project two

Layout Studio

Layout Studio is a smart, well designed desking system by Herman Miller. It required appropriately creative communications. The messaging solution was born from a product truth: The desks look great – but it’s the unseen product design that makes the system really smart. We call it ‘Hidden Intelligence.’

The clever product design is full of unique features with huge benefits for those purchasing, installing and using the desking system. Simplified and unified design for global usage, Layout Studio is at the forefront of ergonomic creativity. Lionhouse simply interpreted that creativity into this engaging communications package of marketing assets including contemporary photography, informative films, a microsite, emails and a printed brochure along with showroom graphics.

Herman Miller Layout Studio Product Photography In-Situ
Herman Miller Layout Studio Product Photography In-Situ
Herman Miller Layout Studio Product Photography In-Situ
Herman Miller Layout Studio Brochure Design
Herman Miller Layout Studio Product Photography In-Situ
Herman Miller Layout Studio Product Photography In-Situ
Project three

Blooming brilliant

As early as 1953, the founder of the company, DJ De Pree, stated ‘We will be good stewards of the environment.’ Since then accountable practice and production has always been the policy for Herman Miller. Lionhouse have produced a range of communications materials celebrating the company’s on-going ambition to make our world a better place by using less and recycling more.

Herman Miller brochure design spread
Herman Miller Flower Campaign
Herman Miller advert graphic designs
Herman Miller Seeds Packaging Graphic Design Direct Mail POS

As early as 1953, the founder of the company, DJ De Pree, stated ‘We will be good stewards of the environment.’ Since then accountable practice and production has always been the policy for Herman Miller. Lionhouse have produced a range of communications materials celebrating the company’s on-going ambition to make our world a better place by using less and recycling more.

More projects

Can we help your business? Call us 01225 445 427 info@lionhouse.com

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