It was more than a decade ago that Lionhouse was briefed to transform a dusty gentlemens’ shoe brand called Grenson. With a new proprietor at the helm and a focus on craftsmanship, style and individuality, we were challenged with redefining and modernising this iconic British brand.
Best foot forward.
Grenson shoes are timeless classic examples of British quality. But in a crowded market, the company had lost its way and sales were at an all time low. A branding overhaul and fresh connection with a younger customer was required. Lionhouse stepped up.
A website built to last.
Using thorough wireframe planning we mapped out a smooth and intuitive user experience for Grenson customers, from the first visit all the way through to checkout.
We then designed a website which perfectly matches Grenson’s style-conscious but understated aesthetic. The end result is a website which outperforms their previous site by 300% and has Grenson sitting confidently amongst competing brands.
Grenson’s website was also featured in The Telegraphs Top 30 Men’s Fashion Websites, sitting alongside the likes of ASOS, Fred Perry and Mr Porter.
110,000 Instagram followers.
As early as 2008, Grenson embraced the potential of the social media landscape as a fast way to connect with the fashion conscious customer. It was a great success. Now with 110,000 followers, worldwide engagement, multiple daily posts, up-to-the-minute image sharing and product information, Grenson’s social presence is growing by the day.
POINT OF SALE
Every touchpoint beautifully designed.
The team at Lionhouse have a true blend of expertise. We designed every element needed for Grenson stores, ensuring our client’s brand was consistent wherever a customer came in contact with it. Right down to in-store show cards and POS stands, Lionhouse created and produced all these unique assets to deliver a truly well-rounded brand.
Grenson’s story is a big one. What better place to show that story than on the box? Research has proved customers keep their boxes for shoe storage so we design them to engage for years to come.
DESIGN IN DETAIL
Don’t reinvent the wheel.
Lionhouse can’t claim the origination of this humble strapline. In fact, it was in use as early as 1910. We simply breathed new life into its style for modern usage. The quintessentially english understatement remains as appropriate for the brand today as it was over a hundred years ago.
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