Client

Grenson Shoes

Brand Identity / Film / Keyword Research / SEO / Social Media / User Experience / Website

brief

It was more than a decade ago that Lionhouse was briefed to transform a dusty gentlemens’ shoe brand called Grenson. With a new proprietor at the helm and a focus on craftsmanship, style and individuality, we were challenged with redefining and modernising this iconic British brand.

outcome

Blending a rich heritage with contemporary flair, Lionhouse has designed every aspect of the new Grenson brand. From updating their marque to re-inventing Grenson’s online presence with a fully responsive e-commerce website.

An early adopter of digital marketing, we quickly established Grenson’s relationship with a younger, affluent audience through social media channels, email campaigns and regular newsletters. But there was also a need to deliver traditional brand presence at shop level, kitting out new boutique and pop-up stores in hip locations around the world, including New York and London’s Jermyn Street, an old-school shoe mecca.

feedback

Lionhouse get Grenson. We first employed the agency back in 2006 when we acquired a dusty shoe company. The shoes were beautiful but the brand needed modernisation and Lionhouse have very much been part of that process from the start. The logo first, then updating every single piece of marketing ever since. From the swing tag through to our ecomm website. No project is too small or too big. The part they have played in our journey is beyond question. We continue to work with them. And Lionhouse continue to produce outstanding brand communications for us through all media, digital and traditional.

Company owner

brand creation

Best foot forward.

Grenson shoes are timeless classic examples of British quality. But in a crowded market, the company had lost its way and sales were at an all time low. A branding overhaul and fresh connection with a younger customer was required. Lionhouse stepped up.

Grenson responsive web graphic design homepage

UX, WEBSITE

A website built to last.

Using thorough wireframe planning we mapped out a smooth and intuitive user experience for Grenson customers, from the first visit all the way through to checkout.

We then designed a website which perfectly matches Grenson’s style-conscious but understated aesthetic. The end result is a website which outperforms their previous site by 300% and has Grenson sitting confidently amongst competing brands.

Grenson’s website was also featured in The Telegraphs Top 30 Men’s Fashion Websites, sitting alongside the likes of ASOS, Fred Perry and Mr Porter.

SOCIAL MEDIA

110,000 Instagram followers.

As early as 2008, Grenson embraced the potential of the social media landscape as a fast way to connect with the fashion conscious customer. It was a great success. Now with 110,000 followers, worldwide engagement, multiple daily posts, up-to-the-minute image sharing and product information, Grenson’s social presence is growing by the day.

Grenson Social Media Examples used on instagram twitter facebook

POINT OF SALE

Every touchpoint beautifully designed.

The team at Lionhouse have a true blend of expertise. We designed every element needed for Grenson stores, ensuring our client’s brand was consistent wherever a customer came in contact with it. Right down to in-store show cards and POS stands, Lionhouse created and produced all these unique assets to deliver a truly well-rounded brand.

PACKAGING

Boxing clever.

Grenson’s story is a big one. What better place to show that story than on the box? Research has proved customers keep their boxes for shoe storage so we design them to engage for years to come.

DESIGN IN DETAIL

Don’t reinvent the wheel.

Lionhouse can’t claim the origination of this humble strapline. In fact, it was in use as early as 1910. We simply breathed new life into its style for modern usage. The quintessentially english understatement remains as appropriate for the brand today as it was over a hundred years ago.