Client

Gill Marine

Advertising / Brand Identity / Campaign / Film / Website

brief

Combining acute customer insight with technical innovation has secured Gill Marine a top 3 ranking amongst the world’s performance sailing clothing brands.

A pioneering business, Gill’s untapped potential has been constantly recognised and so it came as no surprise when last year they attracted high level funding to fuel the next chapter of their story.

outcome

Over the last decade Lionhouse have been responsible for every facet Gill Marine’s marketing, from brand identity through to website, digital, advertising, packaging, POS and events. Gill is now sold in every continent on the planet. We’re proud to have been part of this journey and to have helped Gill accomplish this global success story.

feedback

Lionhouse is an agency that we can trust to deliver exactly what we want. They understand the brief. They listen. They understand the brand. Every time we have a project they deliver the result. They love what they do. They’re dedicated to what they do and they become so involved with us, the company and the brand that it’s clear they really care for it. What they add to the business is a level of creative thinking way beyond our own. They push the boundaries for us creatively. There’s an enormous value to the Lionhouse contribution. Gill is now regarded as one of the top three sailing brands in the world and that has been helped by the Lionhouse contribution to the brand across the world.

Marketing Director

brand creation

Making branding plain sailing

At Lionhouse, we work at our best when given the entire responsibility for a company’s brand communications needs.

We start with researching the marketplace and truly understanding the competitive arena we are to perform in. We get to know the product strengths. Then we help build a strong sector presence to grow sales and gain market share. It’s worked for Gill. In the ten year period we worked with Gill the company grew from humble UK sales to being ranked number three globally in the marine clothing sector. Today the brand is known and respected throughout the world.

In 2014 Gill was awarded The Queen’s Award for Enterprise and International Trade.