A new perspective on Google search results

Like all good businesses today, we’re always mindful about getting our name high up there in the search results on Google. Using SEO, every company online can ensure that they are visible through the eyes of a digital algorithm. Label yourself and your images correctly and you’ll be there in the search results. But this recent TED talk caught our eye.

Could SEO be used against someone? What happens in this situation? Do humans or algorithms intervene? An interesting watch that makes you think differently about your search results.