Kick-starting a fashion revolution
Emel and Aris is a start-up wearable technology company. It’s also a high-end, high fashion brand. Founded last year, Emel and Aris have created the world’s first ‘Smart Coats’ – stunningly tailored coats with groundbreaking intelligent heating technology.
Emel and Aris are also are a highly innovative, highly ambitious business. They appointed Lionhouse to define their brand identity, to design and produce a responsive website and crucially to deliver their crowdfunding kickstarter project.
The combination of a unique, highly compelling idea and a fully-formed, fully integrated communications programme has meant that their Kickstarter project has delivered tremendous results. Targeting funding worth £70,000, they reached this figure within just 3 days of the launch and just over a week in, the amount raised had hit the £100,000 mark.