We help V12 launch the MukGuard


We have recently helped our client, V12 Footwear, launch a new product, the MukGuard. This innovative, reusable overshoe is aimed at professionals who regularly enter customers’’ properties through their working day. It slips over work boots easily and ensures customers floors stay clean. 

We were briefed at the very start of the process, and responded with naming and branding accordingly. As part of the process we also produced a range of eco-friendly packaging and POS material. We also created a fully integrated launch campaign, consisting of a consumer focused film called the ‘doorstep shuffle’. This was supported by full social media activity, direct mail and unique product landing page (mukguard.com).

The MukGuard is available nationwide in the bigger, better trade hardware stores.


V12 MukGuard product photography


MukGuard landing page

Lionhouse - MukGuard Packaging Lionhouse - MukGuard Direct Mail