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Is Elon Musk a Marketing Genius?

This week we saw the launch of the world’s biggest rocket ship, the Falcon Heavy; Elon Musk’s latest project from his company, SpaceX...

Easter Eggs: A secret weapon for brands?

No, not the chocolate ones. ‘Easter Eggs’ are hidden content, designed to be found by accident or by the very nosey. Typically, Easter Eggs are

Cleaner, smaller, smarter, closer

On the 1st of September, new EU regulations were brought in to ban sales of vacuum cleaners producing more noise and heat than suction. So, when

Vertically challenged

Filming in landscape or horizontal format has always been the norm for brands. But with the introduction of “stories” on Instagram, snapchat and

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