Today sees the launch of the all new Virgin Radio station. Working closely with Jupiter Drawing Room in Cape Town, Lionhouse has produced a complete ad campaign across DOOH, OOH, Social and Press. We also designed a new train, called the Virgin Radio Star, which will run from Euston to Manchester. The inaugural journey ran this morning whilst broadcasting live to the nation with bands and celebrities contributing to the fun. The ads feature the impactful line ‘WE’RE BACK’ incorporating the Virgin Radio logo. This headline is supported by Cymatic motion sequences to ensure maximum standout.