This year it’s the book of the ad.
We’ve noticed a new trend – Christmas campaigns are getting their own books this year. For a start there’s the popular Mog the cat ad, for which you can buy the accompanying children’s book Mog’s Christmas Calamity, written by Judith Kerr herself.
But Mog is not alone. There’s also an accompanying children’s book for the Lloyds Christmas campaign called ‘To the stars‘ available on iTunes for free. So settle down kids, get comfy and we’ll begin. Once upon a brand story…