Today sees the unveiling of our latest project. A campaign with groundbreaking interactive outdoor posters for the launch of talkRADIO.
The new technology enables the projection of presenters’ opinions as headlines on digital billboards, in real-time.
Working closely with media agency Mindshare, who originated the dynamic headline approach, the launch campaign is expected to reach over 3 million people and will be supported by social media activity and topical ads in Metro. Mindshare identify trending stories, using programmatic tools, Spike and Mashable Velocity.
Summing up the potential of the campaign, our client Howard Bareham, Commercial Development Director at Wireless Group, owner of talkRADIO, confirmed the importance of blending an incisive creative idea with an innovative media solution; “Personality is at the heart of talkRADIO, so it’s only right that it should be launched via a campaign that is both opinionated and engaging”.
To read more about this, head on over to Campaign