SiS Brand Communications
Fuelled by a content-rich strategy our objective was to communicate the category-leading status of SIS endurance nutrition products through their Brand Ambassadors, Sir Chris Hoy and World Triathlete Champion Helen Jenkins. We created two highly emotive, highly engaging films as the central strands of a multi-channel campaign which set out to encapsulate an overriding commitment to excellence.
Housed on YouTube and the SIS website, the films were supported by press and poster advertising and an integrated digital display campaign. The creative concept also established the imagery and design for a number of exhibition stands, POS displays and retail support materials.