SiS Ask Hoy
Sports nutrition. Without compromise. …As part of our overall strategic campaign for SiS, we connected Sir Chris Hoy with sports men and women through an interactive ‘Ask Hoy’ microsite and social media. The microsite allowed personalised messaging to be generated in response to an individual’s sport nutrition needs. By tapping in a few details the user is quickly rewarded with their own tailored film including the relevant SiS advice from Sir Chris. This innovative brand building campaign was supported by activity across all media.