SiS Ask Hoy

Sports nutrition. Without compromise. …As part of our overall strategic campaign for SiS, we connected Sir Chris Hoy with sports men and women through an interactive ‘Ask Hoy’ microsite and social media. The microsite allowed personalised messaging to be generated in response to an individual’s sport nutrition needs. By tapping in a few details the user is quickly rewarded with their own tailored film including the relevant SiS advice from Sir Chris. This innovative brand building campaign was supported by activity across all media.

 

Science in Sport - #AskHoy

 

Science in Sport - #AskHoy web application
Science in Sport - #AskHoy web application.
Science in Sport - Ask Hoy web application.
Science in Sport - #AskHoy web application.
Science in Sport - Ask Hoy video.
Science in Sport - #AskHoy print advertising
Science in Sport - Ask Hoy web application.
Science in Sport - #AskHoy social advertising.
Science in Sport - Ask Hoy web application.

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