Kick-starting a fashion revolution

14/04/16

Emel and Aris is a start-up wearable technology company. It’s also a high-end, high fashion brand. Founded last year, Emel and Aris have created the world’s first ‘Smart Coats’ – stunningly tailored coats with groundbreaking intelligent heating technology.

Emel and Aris are also are a highly innovative, highly ambitious business. They appointed Lionhouse to define their brand identity, to design and produce a responsive website and crucially to deliver their crowdfunding kickstarter project.

The combination of a unique, highly compelling idea and a fully-formed, fully integrated communications programme has meant that their Kickstarter project has delivered tremendous results. Targeting funding worth £70,000, they reached this figure within just 3 days of the launch and just over a week in, the amount raised had hit the £100,000 mark.

Emel and Aris - Brand identity logo Emel and Aris Kickstarter campaign Emel and Aris website design

Emel and Aris Couple

Man wearing Emel and Aris coat

 

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